Innovative effect of environmental turbulence and strategic orientation on firm performance: Evidence from the field

سال انتشار: 1396
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 507

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شناسه ملی سند علمی:

IRAMOT10_019

تاریخ نمایه سازی: 1 مرداد 1397

چکیده مقاله:

This paper analyzes how environmental uncertainty and strategic orientation (includes market orientation andinnovation orientation) influence product innovation. The research also examines the effect of productinnovation on firm performance. Confirmatory factor analysis (CFA), correlation and Structural EquationModeling (SEM) technique using PLS statistical software were employed to test of the research model andhypotheses. The results of our empirical analysis, based on a sample of 23 Iranian pharmaceutical firms, suggestthat: (1) environmental turbulences positively influence market orientation, innovation orientation and productinnovation; (2) market orientation and innovation orientation positively affect product innovation. And finally,(3) product innovation significantly influence firm performance.

نویسندگان

Mahmoud Zamani

PhD. Candidate of Technology Management, Faculty of Management, University of Tehran, Tehran, Iran

Mohammadreza Goshtabi

PhD. Candidate of Technology Management, Faculty of Management, University of Tehran, Tehran, Iran

Bahareh Moheban

PhD. Student of Production and Operation Management, University of Tehran, Tehran, Iran