An Investigation into Usability Aspects of E-Commerce Websites Using Users’ Preferences

سال انتشار: 1393
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 563

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شناسه ملی سند علمی:

JR_ACSIJ-4-1_008

تاریخ نمایه سازی: 9 اسفند 1393

چکیده مقاله:

We investigate the usability problems of e-commerce online shopping websites from user‟s preferences and determine the relative importance of factors such as navigability, content,design, ease of use, and structure through user survey. The main intent of this ranking of web site characteristics is that adesigner can relatively give higher efforts on designing features that may lead to higher merit and better usability. As such, ourresearch work help us capture the data by involving user testing (usability testing) and open source automated tools such as Camtasia. Hence, the outcomes of the above approach showthe navigation, content, design were the first, second, and third priority for evaluating the usability of e-commerce websiteswhereas ease of use and structure were the fourth and fifth features from the overall usability value calculation. There is a significant statistical difference between novice and expert users only for navigation feature. The maximum number of users feels satisfied with navigation, content, and designfeatures whereas they are dissatisfied with ease of use and structural features of the websites

نویسندگان

Sandeep Kumar Panda

School of Computer Engineering, Research scholar, KIIT University Bhubaneswar, Odisha, India

Santosh Kumar Swain

School of Computer Engineering, KIIT University Bhubaneswar, Odisha, India

Rajib Mall

Department of Computer Science and Engineering, Indian Institute of Technology Kharagpur, West Bengal, India