Evaluating the Factors Affecting SMEs Performance in Iran

سال انتشار: 1393
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 397

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شناسه ملی سند علمی:

JR_IJMAE-2-4_004

تاریخ نمایه سازی: 15 شهریور 1395

چکیده مقاله:

Moving toward an open and competitive economy requires developing andsupporting private sector and establishing small and medium-sized enterprises.This movement requires education, establishing job infrastructure, andknowledge transfer facilities in order to increase small and medium-sizedbusinesses and also to develop entrepreneurship. These enterprises haveaffected world economy through four channels, i.e. entrepreneurship,innovation and change in technology, dynamism of industry, and eventually,creating job opportunities and increasing income. In the current study, theresearcher tries to answer the question that whether the innovation andmarketing abilities, managers’ education, and work experiences have led to animprovement in small and medium-sized enterprises’ performances? Thisresearch is performed using descriptive-survey method. The requiredinformation was collected by questionnaire, and descriptive and analyticalstatistical methods were employed in order to analyze the data by using SPSS.The results of the study indicated that there is a significant and positive relationbetween the innovation and marketing abilities, managers’ education, workexperiences and the performance of small and medium-sized enterprises.

کلیدواژه ها:

Marketing capability ، Innovation capability ، Small and Medium-sized Enterprises

نویسندگان

Fereshteh Lotfizadeh

Assistant Professor of Marketing, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran

Nasibeh Shamsi

Master of Business Administration, Department of Business Management, Zanjan Branch, Islamic Azad University, Zanjan, Iran