The Study of Vehicle Safety Aspects Influencing Malaysian Urban Consumer Car Purchasing Behaviour
سال انتشار: 1394
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 337
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شناسه ملی سند علمی:
JR_IJMAE-2-8_002
تاریخ نمایه سازی: 15 شهریور 1395
چکیده مقاله:
As the amount of accidents on the road increases in tandem with the increase in the amount of cars on the road every year, vehicle safety aspect now plays the primary role which influences consumer choice when making a new vehicle purchase. In one of the research quoted by Koppel et.al, (2008), the most important aspect which influences a consumer's choice of vehicle was safety. The aim of this study is to fine out: 1) describe the thoughts of Malaysian consumers about the safety level of their vehicle, 2) describe the type of vehicle safety system consumers are putting an emphasize on, and 3) describe what are the top three advanced vehicle safety system preferred in their cars.
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نویسندگان
Ng Ju Hung
Center of Southern New Hampshire University Programme, HELP College of Arts & Technology, Kuala Lumpur, MalaysiaCenter of Southern New Hampshire University Programme, HELP College of Arts & Technology, Kuala Lumpur, Malaysia
Rashad Yazdanifard
Center of Southern New Hampshire University Programme, HELP College of Arts & Technology, Kuala Lumpur, Malaysia