DECISION SUPPORT SYSTEMS APPLICATIONS IN FUTURE STUDIES
سال انتشار: 1393
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 457
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شناسه ملی سند علمی:
JR_IJMMF-1-9_001
تاریخ نمایه سازی: 16 فروردین 1395
چکیده مقاله:
The purpose of the study is to find the scope of e-marketing in Pakistan by looking the scope of reaching customers through it along with the response of consumers that is do they involve in such type of interactive marketing and share their views resulting in buying the product online for example olx, pakwheel etc. The qualitative research approach was used one to one; in depth semi-structured interviews were conducted from the internet users. The findings show that people are not using e-marketing at a larger scale because of reliability issues and lack of technological resources. The marketers have to build the trust among their customers. The outcomes help them to find ways through which they can attract more customers and made their e-marketing policies
کلیدواژه ها:
نویسندگان
EHSAN MEHRABANFAR
Faculty of Management, Science & Technology, Amirkabir University of Technology, Tehran, Iran
SABINA NOBARI
Azerbaijan National Academy of Sciences, Baku, Azerbaijan