Effects of occupational commitment on corporate reputation: An empirical test for a hospital case in North Cyprus

The reputation of a corporation in its stakeholders’ eye is a very important factor which opens the doors to be privileged and successful by creating awareness in a businessenvironment where the competition is high. The most important stakeholders which influence reputation is employees who have an important role for the corporation tosurvive. Each occupation requires a high commitment. However, individuals working in the health field have a priority according to other fields. The purpose of the study is to reveal the relationship between occupational commitment and corporate reputation of healthcare staff. The dimensions of occupational commitment of a private hospital employees was examined and their perception in terms of their own corporate as employees was measured. In conclusion, it was concluded that the affective commitment highly affects the social environment of the business environment, product performance, and vision leadership, which are some of the dimensions of the corporate reputation and were grouped as a result of the measurement. In addition, it was found out that the dimensions of corporate reputation can be reduced by being collected under different titles

کلیدواژه ها:

Corporate Reputation ، Occupational Commitment ، Affective Commitment ، Continuance Commitment ، Normative Commitment ، Healthcare Staff