Developing a Model for Impression Management at Mazandaran Province s Education Department

The general goal of this research is to provide an appropriate model for impression management of education organization in Mazandaran. The method of the research is exploratory mixed practical approach that was conducted from qualitative to quantitative and research method in quantitative part is description of the survey. Its population in qualitative part is consisted of professors and experts of education in Mazandaran (in Iran) about 20 people and in quantitative part, heads, assistants and experts of education departments and school administrators of education in Mazandaran (in Iran) about 2598 people that in the qualitative part from purposive sampling and by taking into account the saturation law 10 people and in quantitative part by using random-cluster sampling and based on Morgan and Krejci table 335 people were chosen as a sample. A questionnaire about impression management made by researcher with 60 questions and two dimensions (individual and organizational) was used to collect data. Tools formal and content validity is confirmed by experts and its reliability was calculated by using Cronbach s alpha coefficient 897/0. Structural equation test was used to analyze the data. The results showed that there is a positive and significant relationship between impression management variable and individual and organizational dimensions and the represented model from expert’s view has the appropriate value

کلیدواژه ها:

Impression Management ، Education ، Model.