Online Businesses and Influence of E-Marketing on Customer Satisfaction
محل انتشار: مجله بینش علوم انسانی، دوره: 1، شماره: 2
سال انتشار: 1396
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 352
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شناسه ملی سند علمی:
JR_JHI-1-2_005
تاریخ نمایه سازی: 10 خرداد 1399
چکیده مقاله:
The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just plain monotonous. The Internet as a new media is a perfect opportunity for Multinational and Local Consumer Organizations to exploit this type of tool for reaching their customers. This article will try to understand what exact role Internet Marketing has in affecting the processes, image, and brands of a company learned from the research. We will determine the various aspects that can be measured to see the success or failure of Pakistani Consumer Goods Industry in utilizing this new technique.
کلیدواژه ها:
نویسندگان
Aref Sharif
Business Administration Department Main Campus, Iqra University, Karachi, Pakistan
Hamdan Butt
Business Administration Department Main Campus, Iqra University, Karachi, Pakistan