Assessment of armed forces sports industry

Background: The goal of this research was surveying on behaviors of users in relationship to the protection of armed forces sports events. This research focuses on consumer behavior to conclude that whether its protection successes on not? Materials and methods: This research is descriptive-correlation & practical ones & for demographic characteristics was used descriptive characteristics & also for determining the natural of data was used Klomogrov-Smirnov test in deductive statistic & used Pearsoncorrelation coefficient for surveying on relationship, was used regression analysis for predicating on the dependent variables. So for this research, distributing the 368 questionnaires among fans & watchers of futsal armed forces in Ramadan cups in Ghom thatsurveyed on the relationship between responding before purchase & and the event, personalbeliefs, advocate good fit between sponsor and event, transfer files, and then transfer thatleads to the actual purchase. Results and discussions: The results showed that the effects of supporting on the purchase responses before audience purchasing & also showed that each one of the event, the sponsorsand the protection factors have meaningful relationship with before responding purchases. Conclusion: Therefore, The findings showed that personal believes & attitudes made the supporting to responding before purchase.

کلیدواژه ها:

Sport industry ، consumer behavior ، protection status ، sporting event ، armed forces