An impact of advertisements on purchase decision of youth with reference to consumer goods
سال انتشار: 1394
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 398
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شناسه ملی سند علمی:
JR_UJMAS-3-1_007
تاریخ نمایه سازی: 15 آذر 1394
چکیده مقاله:
Advertising is the key for building, creating and sustaining brands. Advertisements play a major role in persuading, informing and reminding both potential and existing customers towards making a purchase decision. It plays a vital role in shaping dreams and aspirations and helps customer take consciousproduct and brand decisions. Advertisements with endorsements create easy remembrance for the customers for the advertised brand or product as the customers associate the brand with the celebrity and can easily register the brand. Measuring the influence of advertisement in Consumer Brand Preference is very essential for every marketer. If advertisement does not create any positive change in consumers’ brand preference, all the resources such as money, time and efforts spent on advertisement will go in vain. Advertising also helps in creating Top of the Mind Awareness of a brand and aims at facilitating brand recall. The present study focuses on the assessment of the impact of advertisement on purchase of youth with reference to consumer goods
کلیدواژه ها:
نویسندگان
Mehdi noursina
Assistant of professor in management department Islamic Azad University, Naragh baranch.
Navid Ghaffari
M.A student of commercial management, in the field of marketing, in management department Islamic Azad University,Naragh baranch