Quality improvement and marketing effort in a closed loop supply chain under game theory policy
محل انتشار: اولین کنفرانس بین المللی ابزار و تکنیکهای مدیریت
سال انتشار: 1393
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 549
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شناسه ملی سند علمی:
MANAGTOOLS01_386
تاریخ نمایه سازی: 9 مرداد 1395
چکیده مقاله:
This paper develops a closed supply chain with one manufacturer, one retailer and a third party where the manufacturer produces a product with an appropriate quality and sells it through a retailer with a wholesale price in the market. A third party collects the used products from consumers and sends to the manufacturer. The manufacturer remanufactures the used products and the quality of the remanufactured products bacame the same as the manufactured ones. We consider two different policies: centralized and decentralized or Nash game. A numerical examples is taken to study the impacts of product quality and product marketing on demand as well as optimal decisions
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نویسندگان
Shaghayegh Vedadi Moghaddam
Master of Industrial Engineering, School of Industrial Engineering, Islamic Azad University South Tehran Branch, Tehran, Iran.
Ata Allah Taleizadeh
Assistant Professor, School of Industrial Engineering, College of Engineering, University of Tehran, Tehran, Iran.