Trust and Relationship Protection as Key Factors for Success in E-commerce

E-Commerce had been a popular and growing industry in which buyers and sellers conduct transactions on the web. Numerous e-commerce companies have created very profitable business since pioneering e-commerce traders or e-commerce web sites emerged more than 10 years ago. No doubt, lack of trust is a fundamental reason why many users won't purchase goods or services from "faceless" e-commerce web sites. Trust is a key concept in business, particularly in e-commerce "Trust" means different things to different people, reflecting personal goals, predispositions and experiences. In this paper, we explain trust and basic its components and also the principal factors affecting trust and also several trust factors that can affect the development of e-commerce in developing countries which are called "Barriers". Results show the seven critical factors affecting trust. These factors are; usefulness, ease of use, benevolence, competence, integrity, risk and reputation. Also, barriers affecting e- commerce in developing countries are; Information security; Technical and industrial infrastructure; Educational; Governmental and social and cultural. Finally, we can say that we must use specific level of trust for each e-commerce transaction type.

کلیدواژه ها:

Trust ، Relationship Protection ، E-commerce