Innovation in Services in the Tourism industry

سال انتشار: 1398
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 350

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شناسه ملی سند علمی:

MDMCONF03_259

تاریخ نمایه سازی: 28 مهر 1398

چکیده مقاله:

Service markets are becoming global, open and competitive. Knowledge is more available,technology more complex and service life-cycles are shortening. In order to satisfy a situation,more innovation management tools are required to get better and more successful new orimproved products and services.This study aims to find the factors affecting service innovation performance in Iranian hotels.A field research carried out on 150 hotels to probe their service innovation performance in thecontext Iran. The data analyzed based on structural equation modeling by using PLSsoftware.The integration of respondents individual opinions results indicates innovation readiness haspositive and significant impact on innovation performance. Innovation readiness is directlyaffected accordingly by inter-organization collaboration, service innovation experience and ITexperience. The implications of this study for practitioners are clear. On the one hand, like inprevious research, our data show that in order to achieve better innovative performance,managers of hotels should improve innovation readiness.

نویسندگان

Tayebeh Nikraftar

Faculty of Entrepreneurship, University of Tehran