The effects of brand experience, brand attitude and brand loyalty onconsumer based brand equity, Brand credibility and repurchaseintention

This study aimed to investigate The effects of brand experience, brand attitude and brandloyalty on consumer based brand equity, Brand credibility and repurchase intention. The methodis survey-descriptive and data collection tool is questionnaire. The statistical population of thisstudy includes all Iranian consumers and sample size (n=384) is selected according to Morgantable. Descriptive statistics included frequency tables and mean; and inferential statistics consisted