The role of E-banking in customer ‘s satisfaction

This research paper aims at introducing the electronic banking and its impacts on customer’s satisfaction. Questionnaires were done by me from the local customers of several banks in Iran and Turkey. Many data have been collected from the internet ‘s sources. This paper attempts to encourage people to choose E-banking and describe variety usages of electronic banking services which might led to attract the customer’s attention. This study explained that banking service plays grassroots roles in establishing the positive impacts on customer’s satisfaction. As the pace of improving technology accelerated, technical banking innovation has positive impact on electronically communications, therefore, expertise tries to take advantage of the cutting edge for day to day activities, it means that all profit and non- profit organizations, as well as the stakeholders manage to run their business and personal financial objectives by saving time and costs. One of the most important of technology is E-business which use digital technology and internet to develop major business processes. One of the modern electronic services is to introduce financial and banking services to customers though internet and mobile services. In addition, this study seeks to investigate the relational analyses among retail online banking markets in Turkey. The market numbers are varied according to in a time period of between 2011 and 2014. The findings bolster that the market for online banking and the network of the banking will be growing.

کلیدواژه ها:

E-banking ، E-commerce ، customer’s satisfaction