Moving Research from Brains to Business to Humanity:Issues and challenges

As the world progresses towards innovation and humanization economy, thetrend has shifted from knowledge creation to the wisdom of using the generated knowledge for the good of humanity. Higher education has been challenged with not only the development of people-led solutions but also the training of relevant human capital to provide solutions that can result in sustainable change in society. The global aim would be to equip our knowledge workers to undertake the challenges of designing, producing and disseminating original research outputs that could generate wealth for the country yet able to support the needs and socio-economic wellbeing of the neglected populations. The paper addressed the blue ocean strategic approaches used by Uni