Recognizing the effect of food centre spatial dispersal on pilgrim's behavior patterns in food finding activities Case study: Mashhad City

Mashhad city as second large city in counter have more than fifteen million pilgrims tourist per year that will be increase to twenty-five million in 2030, and it six times more than inhabitant of city is. This rate of pilgrims creates opportunity for city, but it could also make threats for city if the activities patterns will be out of planning. According to location of Holly Shrine in central part of city, it has been become major destination of trips by pilgrims and it creates problems now for city. To consider this problem, methodology of research includes content analysis to study rate of trips and destinations, in depth interview with pilgrims and experts; graphical analysis particularly GIS tools with overlay technique. The aim of this paper is to recognize and analyze activities of pilgrims in Mashhad city for food finding as normal daily activities regarding behavior patterns and place attributes. Findings of research identified those patterns of placement the food centres in city follow the closest streets to Holly Shrine particularly those streets and avenue are direct to Holly Shrine with good view as visual corridors as legible base to way findings. Additionally there are second layouts of streets as other option for pilgrims and finally numbers of food brands with high quality are other option for special. Results of research identified that pattern of pilgrims in food finding follow two major principles including social activities pattern, and forms of places to present food. These two parts in a logical matrix map addressed to reason of variety in food findings patterns of pilgrims in city and surrounding area. Results of this research could use by those countries that they are involved with centres of tourism with the same condition.

کلیدواژه ها:

spatial dispersal ، behavior activities ، pilgrims ، food finding