Organizational Learning, Organizational Performance: Mediating role of Customer Relationship Management (CRM)(Case Study of Faratel Corporation)
سال انتشار: 1397
نوع سند: مقاله کنفرانسی
زبان: انگلیسی
مشاهده: 407
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شناسه ملی سند علمی:
SPCONF04_286
تاریخ نمایه سازی: 3 تیر 1398
چکیده مقاله:
This article Investigate the relationship between organizational learning (OL) and organizational performance (PL) with the role of customer relationship management (CRM). It reports on the findings from 250 personnel of Company and factory of Faratel Corporation in Iran. The questionnaires was used to the selection of the Company . Final Data obtained form both the structural equation and Smart PLS software and SPSS software was be applied for demographic analysis. The results are clearly depicting the confirmation of the relationship between theorganizational learning and the company s performance hypothesis.
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نویسندگان
Hedieh Divsalar
Assistant Professor Department of Economics & Management, Faculty of New Science & Technology The Islamic Azad University, Tehran Medical Branch Tehran, Iran
Farrokh Javaherian
MBA Student Department of Economics & Management, Faculty of New Science & Technology The Islamic Azad University, Tehran Medical BranchTehran, Iran