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گواهی نمایه سازی مقاله Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website

عنوان مقاله: Exploring the Effect of Customers' Perceptions of Electronic Retailer Ethics on Revisit and Purchase Intention of Retailer Website
شناسه (COI) مقاله: ECDC10_013
منتشر شده در دهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر E-Tourism در سال ۱۳۹۵
مشخصات نویسندگان مقاله:

Fatemeh Golalizadeh - Ph.D. Student of Business Management (Marketing, University of Isfahan, Isfahan, Iran
Mandana Sharifi - Ph.D. Student of Business Management (Marketing) University of Isfahan, Isfahan, Iran

خلاصه مقاله:
by advances in technology and the advent of the Age of Communication and Information, observed that physical stores are replaced by electronic stores. Of course, this is more evident in the case of some products and industry so that some products than can be obtained from their physical stores, can provide from electronics stores and via the Internet now. Electronic retail expansion has been accompanied by discussions and new issues and Customers have special attention to these issues; one of the items discussed are ethics. Because customer and electronic seller don’t have Face to face contacts, Ethics are very important. It is better to focus on ethics and trust of customers, encouraged them to revisit the website and repurchase. This research proposed model about customer perception of electronic retailer’ ethics and its impact on revisit and repurchase intention from retailer’s website and tested it among the customers who purchase products electronically from some websites.

کلمات کلیدی:
retailer ethics, electronic store, purchase intention, revisit intention

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-ECDC10-ECDC10_013.html