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گواهی نمایه سازی مقاله The Impact of Introversion/Extroversion on Online Shopping Intention (Case Study: Computer and Cell phone Accessories)

عنوان مقاله: The Impact of Introversion/Extroversion on Online Shopping Intention (Case Study: Computer and Cell phone Accessories)
شناسه (COI) مقاله: ECDC10_019
منتشر شده در دهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر E-Tourism در سال ۱۳۹۵
مشخصات نویسندگان مقاله:

Ali Sanayei - Professor, Head of Manangement Research Institute, University of Isfahan, Isfahan, Iran
Negin Ahghar Bazargan - Master student, Department of Management, University of Isfahan, Isfahan, Iran
Azarnoosh Ansari - Assistant professor, Department of Management, University of Isfahan, Isfahan, Iran

خلاصه مقاله:
In today’s world, science and technology are constantly making progress. Most tasks are now computerized and are carried out using modern technologies. Recently, online stores have soared in popularity, with new ones appearing every day. Such stores provide numerous advantages for merchants and offer better service compared to their physical counterparts. However, quality of service is not the only reason some individuals tend to choose one over the other; this decision may be influenced by a number of other factors. This paper examines the impact of personality, more specifically introversion/extraversion, on online shopping tendencies. The population of the study includes graduate students at the University of Isfahan. A random sample of 92 individuals was drawn. The results indicate that perceived value of online stores has an eighty percent impact on the intention of introverted and extroverted individuals to engage in online shopping. Therefore, in order to encourage individuals to make more online purchases and increase profitability, online store owners need to promote perceived value.

کلمات کلیدی:
Personality, Online Shopping, Online Store، Online Buyer, Technology Acceptance Model

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-ECDC10-ECDC10_019.html