CIVILICA We Respect the Science
(ناشر تخصصی کنفرانسهای کشور / شماره مجوز انتشارات از وزارت فرهنگ و ارشاد اسلامی: ۸۹۷۱)

گواهی نمایه سازی مقاله Effecting of Electronic-Tablet-Based Menu and its impact on consumer choice behavior (An Empirical Study in Iranian Restaurant)

عنوان مقاله: Effecting of Electronic-Tablet-Based Menu and its impact on consumer choice behavior (An Empirical Study in Iranian Restaurant)
شناسه (COI) مقاله: ECDC10_025
منتشر شده در دهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر E-Tourism در سال ۱۳۹۵
مشخصات نویسندگان مقاله:

Reza Shafei - Associate Professor, Department of Business and Management University of Kurdistan, Sanandaj, Iran
Seyyed Arman Rastad - Msc student in Business Management, Department of Business and Management, University of Kurdistan, Sanandaj, Iran,
Arash Kamangar - MSc student in IT management, Kharazmi University, department of executive management Iran, Tehran

خلاصه مقاله:
Study the consumer behavior has been always of great interest to researchers, specifically, when the researchers want to study the choice behaviors of customers with instant purchase. The aim of current study is to affect customer choice behaviors by making several changes in e.menu design, exactly when they want to order their interest food. This study is experimental and has been conducted in Iran. In this research, one restaurant was selected and by making four changes in price, layout, images and inserting calories in restaurant e. menu, the behaviors of 1000 customers in 5 non-consecutive weeks, were examined. The results showed that targeted changes in the restaurant menu under the study had a significant influence on consumer’s behavior. The findings also proved that insert the image on the menu, had a direct relationship with consumer’s choice of the same type of food. This variable has caused the greatest amount of sales.

کلمات کلیدی:
restaurant e. menu, behavior of customers price, layouts, backgrounds, amount of calories

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-ECDC10-ECDC10_025.html