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گواهی نمایه سازی مقاله Antecedents of Online Purchase Intention: A Cross-National Study Between Iran and Malaysia

عنوان مقاله: Antecedents of Online Purchase Intention: A Cross-National Study Between Iran and Malaysia
شناسه (COI) مقاله: ECDC10_026
منتشر شده در دهمین کنفرانس بین المللی تجارت الکترونیک با رویکرد بر E-Tourism در سال ۱۳۹۵
مشخصات نویسندگان مقاله:

Seyyed Mohammad Sadiq Eshaghi - PhD Student of Marketing ManagementFaculty of Administrative & Economics University of Isfahan Isfahan,Iran
Mona Afshardoost - Master of Business AdministrativeInternational Business School Universiti Teknologi Malaysia Kuala Lumpur, Malaysia
Mohammad Mehdi Ahmadi - Master of International MarketingFaculty of Management and AccountingAllamehTabataba’i University Tehran, Iran

خلاصه مقاله:
this study examines how cultural values influence consumer decision-making with respect to online purchase intention in Iran and Malaysia. The findings suggest that cultural values are antecedents to Website trust, perceived Website privacy and Website quality. As a result, comparing the Iranian and Malaysian models of online purchase intention, Website trust significantly affected the frequency of online shopping in the Malaysian model, but it did not in the Iranian model. The perceived Website privacy and Website quality significantly affected online shopping frequency in the Iranian model, but not in the Malaysian model. The implications of the study were discussed.

کلمات کلیدی:
Cross-Cultural Research, Structural Equation Modeling, Hofstede, Online Purchase Intention, Perceived Website Quality, Website Trust

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-ECDC10-ECDC10_026.html