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گواهی نمایه سازی مقاله Relationship between CRM and organizational learning

عنوان مقاله: Relationship between CRM and organizational learning
شناسه (COI) مقاله: FNCAM01_478
منتشر شده در اولین کنفرانس ملی حسابداری و مدیریت در سال ۱۳۹۲
مشخصات نویسندگان مقاله:

mahshid kargaran - Department of Management, Mashhad Branch, Islamic Azad University
adele hakimzadeh - Department of Management, Mashhad Branch, Islamic Azad University

خلاصه مقاله:
The company's customer relationship management (CRM) system is mostly a central element of the knowledge management function of the firm. It integrates data from internal and external sources to guide managers and field personnel in the development and presentation of the company's value proposition. But despite the wide spread adoption of CRM systems by firms operating in business-to-business markets, there is continued management skepticism concerning the effectiveness of these systems and their association with the firm's overall customer information orientation.

کلمات کلیدی:
Customer relationship management (CRM), Organizational learning

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-FNCAM01-FNCAM01_478.html