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گواهی نمایه سازی مقاله Electronic banking profitability and presenting a suitable solution in Internet banking (Case study: Internet banking in Keshavarzi Bank)

عنوان مقاله: Electronic banking profitability and presenting a suitable solution in Internet banking (Case study: Internet banking in Keshavarzi Bank)
شناسه (COI) مقاله: ICMAS01_389
منتشر شده در کنفرانس بین المللی اقتصاد مدیریت و علوم کشاورزی در سال ۱۳۹۴
مشخصات نویسندگان مقاله:

Mohsen Ebadi Jokandan - Master of Science in IT Engineering
Pourya Khorsand Nikravesh - Master of Science in Business administration
Majid Nouhi Kararoudi - Master of Science in Business administration

خلاصه مقاله:
Growth and development of electronic banking in the monetary and banking markets of developed countries have motivated Iran's banking industry in terms of implementing suchinnovation. It is evident that the application of electronic banking in the country's banking industry could be helpful when the investments made by banks in this field increase theirprofitability. Therefore the introduced problem in banking system is the relationship between componentsof e-banking that is internet banking, mobile banking, ATM and POS with profitability. Finding the most effective part on profitability has high importance for banks because byknowing this point directs their investment toward it. In this paper by using research through correlation method, through proper statistical test therelationship between parameters of electronic banking and profitability has been considered. Also by using tools of testing site like Pingdom Website speed Test and GTMETRIX the situation of internet banking of some domestic and foreign banks were compared regardingspeed of operation. Findings of the research showed that among components of e-banking using internet banking has had the most effect on profitability of banks of Iran. Also factors such as page size and loading time have direct effect on customers satisfaction of internet banking.

کلمات کلیدی:
Profitability, Internet banking, correlation, page size

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-ICMAS01-ICMAS01_389.html