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گواهی نمایه سازی مقاله بررسی عملکرد سازمان با استفاده از کارت امتیازی متوازن ، مطالعه موردیک کارخانه های مستقر در شهرک صنعتی

عنوان مقاله: بررسی عملکرد سازمان با استفاده از کارت امتیازی متوازن ، مطالعه موردیک کارخانه های مستقر در شهرک صنعتی
شناسه (COI) مقاله: ICMBA01_004
منتشر شده در کنگره بین المللی مدیریت، اقتصاد و توسعه کسب و کار در سال ۱۳۹۴
مشخصات نویسندگان مقاله:

آزاده روشنی - دانشجوی کارشناسی ارشد، علوم و تحقیقات خراسان رضوی

خلاصه مقاله:
The secret of success in the information age, investment and management companies on intellectual property Hence, the Balanced Scorecard (BSC) and approved ffective tool in response to a need to put our foot on the field Invisible to the translation of assets true value for all stakeholders of an organization, allowing the organization to successfully implement its strategies for differentiating. The purpose of this study was to evaluate the performance of companies based in the industrial town on the Balanced Scorecard. In this study, a model based on a strategic plan designed by Kaplan and Norton in the governmental and non-profit. The objective of the study and performed according to the method of cross-survey. In this study, To analyze the degree of compliance with each of the four perspectives of the balanced scorecard ystem In factories, industrial town with a questionnaire based on Likert scale was used five ratings.The results of data analysis showed that all four hypotheses the financial indicators, the customer is effective for evaluating the performance of factories located in industrial zone However, internal process and learning indicators to evaluate he performance of companies based in the industrial town of efficiency.

کلمات کلیدی:
Balanced scorecard, performance evaluation index ,strategy

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