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گواهی نمایه سازی مقاله Formulating, Evaluating & Prioritizing a Production Company Strategies Using Hybrid FUZZYTOPSIS-SWOT Model (Case study: Tehran PAK Dairy Company)

عنوان مقاله: Formulating, Evaluating & Prioritizing a Production Company Strategies Using Hybrid FUZZYTOPSIS-SWOT Model (Case study: Tehran PAK Dairy Company)
شناسه (COI) مقاله: ICOAC01_107
منتشر شده در ششمین کنفرانس بین المللی اقتصاد، مدیریت و علوم مهندسی در سال ۱۳۹۴
مشخصات نویسندگان مقاله:

Shahin Bahremand - Master in Industrial Management, Operations Research Orientation Department of Accounting and Management, Firoozkooh Branch, Islamic Azad University, Firoozkooh, Iran
Yousef Nejatbakhsh - Assistant Professor, Department of Mathematics, Firoozkooh Branch, Islamic Azad University

خلاصه مقاله:
To formulate and prioritize PAK Dairy Company strategies is of the objectives the current study pursues. Since so far in food industries, such studies have been rarely done, efforts have been made in this research to identify and prioritize PAK Dairy Company related strategies to provide a theme for the senior decision makers of this organization. In this research, first off the organization's external environment related Strengths, Weaknesses, Opportunities andThreats as SWOT model will be identified via interviewing, counseling and being directed by PAK Company middle and senior managers and at last, this company's strategies will beformulated. Finally, the factors influencing these strategies will be outlined. Then byacquiring the decision makers' ideas about the significance of the strategies and their influencing factors, we get the chance to solve the problem. Regarding the point that all theindices as qualitative have been chosen based on the middle and senior managers' opinions, thus we've applied FUZZYTOPSIS model. In this research, it has been tried to consider the decision makers' ideas very influencing in the computations because apart from the statisticsand technical data of the production, financial, accounting and etc., the most critical parameter in decision making problems is the decision makers' opinions, then linguistic variables havebeen used to outline the strategies importance and their influencing factors. Ultimately,having solved FUZZYTOPSIS model, all the strategies are prioritized and their results indicate each strategy's implementation priority and necessity given its influencing factors.

کلمات کلیدی:
strategic analysis, SWOT model, fuzzy logic, FUZZYTOPSIS model, PAK Dairy Company

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-ICOAC01-ICOAC01_107.html