CIVILICA We Respect the Science
(ناشر تخصصی کنفرانسهای کشور / شماره مجوز انتشارات از وزارت فرهنگ و ارشاد اسلامی: ۸۹۷۱)

گواهی نمایه سازی مقاله Formula for calculating CLTV In household equipment

عنوان مقاله: Formula for calculating CLTV In household equipment
شناسه (COI) مقاله: IRIMC04_088
منتشر شده در چهارمین کنفرانس بین المللی مدیریت در سال ۱۳۸۵
مشخصات نویسندگان مقاله:

Mojtaba bagherzadeh -
Nafiseh Kahani -

خلاصه مقاله:
The ultimate goal of any CRM initiative is to improve your company’s profitability By definition this can happen only when the number and value of your profitable customers increase . for this the CLTV the proper method for identifying profitable customers. In this paper we have considered the method for calculating customer's value . Then the CLTV concept and method for calculating it have been studied . Finally we offer the method for calculating it in hosuhould equipment

کلمات کلیدی:
Customer lifetime value, CRM, household equipment

صفحه اختصاصی مقاله و دریافت فایل کامل: https://www.civilica.com/Paper-IRIMC04-IRIMC04_088.html