Mojtaba bagherzadeh
Nafiseh Kahani

The ultimate goal of any CRM initiative is to improve your company’s profitability By definition this can happen only when the number and value of your profitable customers increase . for this the CLTV the proper method for identifying profitable customers. In this paper we have considered the method for calculating customer's value . Then the CLTV concept and method for calculating it have been studied . Finally we offer the method for calculating it in hosuhould equipment

Customer lifetime value, CRM, household equipment