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گواهی نمایه سازی مقاله Investigating Factors Affecting the Online Repurchasing Intention

عنوان مقاله: Investigating Factors Affecting the Online Repurchasing Intention
شناسه (COI) مقاله: VALIASR01_246
منتشر شده در اولین کنفرانس ملی اقتصاد، مدیریت و فرهنگ ایرانی اسلامی در سال ۱۳۹۳
مشخصات نویسندگان مقاله:

Fatemeh Eidi - Assistant professor at PNU University, Tehran, Iran
Sahar Pahlevani - MBA student at PNU University, Tehran, Iran

خلاصه مقاله:
250 questionnaires were distributed randomly among multinational e-stores’ customers. After computing the Pearson Correlation and Regression analysis on 175 valid returned questionnaires by spss, a model based on the factors which influence and persuade the customers to return the website and again make a purchase, is presented. At the end, the hypotheses were proved then the levels of their effects expressed and analyzed. Such cases as ease of use, usefulness of the website, enjoying the purchase, shopping from a trusted website, previous experience of customers, behavioral factor as customer’s social prestige after purchasing and internet Shopping self-efficacy are among the important factors affecting customer’s intention in repurchasing.

کلمات کلیدی:
ecommerce, online shopping, repurchase intention, behavioral intention, customer’s loyalty

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