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Assessing and ranking the corporate social responsibility (CSR) factors in thetourism sector in Iran

عنوان مقاله: Assessing and ranking the corporate social responsibility (CSR) factors in thetourism sector in Iran
شناسه ملی مقاله: ICIORS15_084
منتشر شده در پانزدهمین کنفرانس بین المللی انجمن ایرانی تحقیق در عملیات در سال 1401
مشخصات نویسندگان مقاله:

Miramin Bagheri - MSc student in Industrial Engineering, Department of Industrial Engineering, Faculty of Engineering, College of Farabi,University of Tehran, Iran
Mohammad Mousazadeh - Assistant Professor, Department of Industrial Engineering, Faculty of Engineering, College of Farabi, University of Tehran,Iran

خلاصه مقاله:
A major industry with considerable development potentialand the ability to make enormous profits is tourism. Touriststhink about the company's products and other features beforepurchasing. They frequently purchase products frombusinesses that engage in social responsibility activities. Asa result, CSR has drawn the attention of numerous businessesin the tourism industry. The most significant aspects affectingCSR were determined by analyzing the literature, the studiesthat have been done both inside and outside the country, inwhich ۸ criteria and ۶۷ sub-criteria were selected and thenweighted based on the questionnaire and the opinions ofexperts using the geometric mean approximation method andthe best-worst method (BWM). Also, the findings weresummarized using the Copeland method.

کلمات کلیدی:
Multiple Attribute Decision-Making (MADM), TourismIndustry, Corporate Social Responsibility (CSR), Best-WorstMethod (BWM), Copeland Method

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/1601336/