Aliakbar Hozhabri - Ph.D. Student, Faculty of Management Universiti Teknologi Malaysia. (UTM) Universiti TeknologiMalaysia. (UTM)
Ronak Raeesi - of Technology Management, Faculty of Management, ۸۱۳۱۰ UTM Skudai, Johor, Malaysia
Khalil Md Nor - Associate Professor, Faculty of Management (FM), ۸۱۳۱۰ UTM Skudai, Johor, Malaysia
Hamideh Salimianrizi - Master of Marketing Management, Faculty of Administrative Sciences & Economics, University of Isfahan,Iran

The purpose of this paper is testing expectation confirmation model (ECM) in Iranian online shopping context, and identify poverty of ECM in explanation of Iranian onlineshopping and also know which factor in this model is more significant in online shopping content intention from customer perspective. The current study is an online survey of internet shopping in Iran with respect to structural equation modeling along with the invariance validates model fit. The finding shows that accordingly satisfaction, confirmation and perceived usefulness are important elements in context of online shopping. The results contribute to the literature on the internet shoppingand for intentions in the context of Iran.

online shopping, continuance intention, repurchase,e- shopping