Kareshna Zamani - IT Center, Mazandaran University, MSc: Information Technology-Ecommerce, Shiraz University, Shiraz, Iran
Hamidreza Momeni - Phd Student of Industrial Engineering, Yazd University,Yazd, Iran,
Naqi Valinataj - Entrepreneurship Center, Mazandaran University, Babolsar, Iran,
Mehrnoosh Torabi - Hormozgan Regional Electric Company,Bandarabbas, Iran,

Scientist and experts believes that entrepreneurship is the process of innovation and employment opportunities with effort and attempt. Entrepreneurship can be a process of discovery, evaluation and use opportunities to produce goods and valuable services in the future. In fact, the meaning of entrepreneurship is opportunities study. One of the key elements of entrepreneurship process is opportunity recognition which is one of the main factors of survival and success of organizations. Nowadays scientists have considered the views of entrepreneurial opportunity. In this view a new field of study in entrepreneurship is defined and instead of noticing to people who are trying to become entrepreneurs, the opportunity and their role in entrepreneurial activities will be noted. Studies have shown that rather than focusing on individuals and their characteristics, thedifferences between people in gathering and having information in relation to entrepreneurial opportunities must be considered because opportunities are the main infrastructure of represent entrepreneurship. In this paper with the aims of describe and explain the opportunities and their role and importance in entrepreneurship, a brief review of the relevant literature citations related to opportunity identification in entrepreneurship and related topics were done. Then the conceptual model of the factors affecting entrepreneurial opportunities identified in the four components of social capital, prior knowledge, personality characteristics and cognitive factors are presented. Finally, these cases are summarized and discussed, and conclusions and managerial implications, and related suggestions for follow-up similar researches in future werepresented.

Entrepreneurship, Opportunity, Business,Innovation