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The use of fuzzy logic to rank the factors affecting the competitiveness of the Food Companies, using Michael Porter's five forces model

عنوان مقاله: The use of fuzzy logic to rank the factors affecting the competitiveness of the Food Companies, using Michael Porter's five forces model
شناسه ملی مقاله: MRMEA01_521
منتشر شده در کنفرانس بین المللی پژوهشهای نوین در مدیریت، اقتصاد وحسابداری در سال 1394
مشخصات نویسندگان مقاله:

Narges Partonezhad - Master Student of Business Management, Islamic Azad University of Malayer, Department of Management, Malayer, Iran
Hosein Soleimany - Assistant Professor of Mathematics, Islamic Azad University of Malayer, Department of Mathematics, Malayer, Iran
Fereydoon Salimy - Assistant Professor of economy, Islamic Azad University of Malayer, Group Manager, Malayer, Iran.

خلاصه مقاله:
The objective of this paper is to ranking the competitive factors according to their values, by using Michael Porter 5 forces Model. One of the crucial decision making for todays company is identifying importance of competitive elements to increase their contest ability, for sell more product and good services in domestic and word wide . To do so, we use Fuzzy Logic to analyses our 78 questionnaire, to achieve better and more reality answer to our question in Hamedan food industries. Q/A answer sheet has ability that differentiates other question answering system. Our finding reveal that Consistency Ratio for all factors are lower than 0/1, in another hand substitution treat occupied the leader place, which followed by New entry treat, by far the bottom of the table, is a room for buyer power with ignorable amount

کلمات کلیدی:
Fuzzy Logic, competitive factor, Porter 5 Forces Model, Consistency Ratio

صفحه اختصاصی مقاله و دریافت فایل کامل: https://civilica.com/doc/437178/