Maryam Tavakolianferdosieh - Islamic Azad University, yazd, Iran
Najma Esmmaeelpour - Yazd University
Mohammadreza Noghsanmohammadi - Yazd University

Being evocative, is one of the numerous qualities in the realms of public spaces and consists of fourstages;formation, retention, evocation, and transition. The role of public spaces and territories is moreimportant in the first two stages. Bazaars are places in which people experience social interactions, feelthe space, and perceive the environment. The formation and retention of collective memories are theconsequences of such activities and behaviors. It seems that in recent years Bazaar Mohammad Ali Khan ,known as Bazaar Khan in the city of Yazd, that is considered one of the scenic and historic spots of thecity, has loosely contributed in this regard. To resist the momentum of the contemporary culture and findinga new path to depict its temperament, reconstruction of reminiscences is a necessity in a new context.Therefore, this research is carried out to establish an appropriate context based on the very first two stages,i.e. formation and retention capability of collective memories, for the aforementioned bazaar. The researchquestions are: What are the stages of memory formation and retention in public opinions in the bazaarspace as a place for the creation of collective memories? In the previously mentioned stages, what are theeffective factors in the formation and retention of memories in bazaars, and how the context of memoryformation and incription can be provided in Bazaar Khan ? We utilize a descriptive-analytical survey, anddocument and field studies are used for the data collection. The research identifies that: Collective memorycontains social, spatial, temporal, and emotional aspects.For these aspects, proper components, and for eachcomponent, proper indicators are identified. Also, different stages for the procedure of collective memoryformation and incription are identified. Moreover it is found that these stages overlap and the beginningof one stage is not necessarily the end point of its former one. Additionally, it is determined that BazaarKhan still has these two capabilities; therefore, some strategies to redesign its components are proposed inorder to strengthen and preserve these capabilities.

Memory, Evocative, Formation, Retention, Bazaar Khan Yazd