Abdullahi Hassan Gorondutse - School of Business Management, Universiti Utara Malaysia
Justtina AnanthaJothi John - Universiti Utara Malaysia

This study examines the determinants of employee creativities among the educators of private higher education institutions in Malaysia (PHEI). This study explored the relationship of workload pressure with creativity. Partial Least Squares (PLS) method and bootstrapping techniques were employed to test the hypotheses in this study. A total of 760 questionnaires was distributed among the educators represents PHEIs located from all the States in Malaysia to participate in the study. Questionnaires was created using Google form and administered through email to the respondents. Result supported the hypothesized relationship for the study. Therefore, significant effects of workload pressure suggest that the variables are essential in encouraging creativity among educators. As such, these findings supported the view that workload pressure can be obstacles for an educator to practice creativity in daily routine even though their personality and job skill shows the interest to be creative specifically in PHEIs. Contributions, limitation, and implication in terms of managerial and theoretical are discussed.

Creativity, Workload Pressure, Private Higher Education Institutions