Emerging business model canvas in sport article

The Business Model (BM) has been one of the most popular and cutting-edge themes in a wide range of research fields over the past two decades (Zott et al., ۲۰۱۱). In particular, since the end of the ۱۹۹۰s, the concept has been closely connected to the emergence of the internet and related information technologies (Steward and Zhao, ۲۰۰۰; Applegate, ۲۰۰۰; Weil and Vitale, ۲۰۰۱; Dubosson-Torbay et al., ۲۰۰۲). Since the early ۲۰۰۰s, the notion of BM has been widely used in many fields of research such as organization, corporate strategy, entrepreneurship, management (Afuah, ۲۰۰۴; Morris et al., ۲۰۰۵; Osterwalder, ۲۰۰۴; Shafer et al., ۲۰۰۵; Tikkanen et al., ۲۰۰۵; Amit and Zott, ۲۰۰۷, ۲۰۰۸, ۲۰۱۰; Osterwalder and Pigneur, ۲۰۱۰).Currently, there is no one single, specific definition of BM, shared and accepted by the scientific community (Zott et al., ۲۰۱۱), although there is an increasing need to apply this concept in business organizations (Magretta, ۲۰۰۲).Environmental changes and the importance of maintaining business competitiveness oblige existing firms to assume new BMs and to reconfigure single specific activities within their value chain. The practice of carefully considering, modifying and/or maintaining a BM over time derives not only from a need to ensure adequate economic, social and environmental performance for the company but also to achieve the aim of creating value for the customer (Porter and Derry, ۲۰۱۲; Priem et al., ۲۰۱۳), the essential goal of any economic organization.The paper discusses the challenges faced by sports clubs, especially by professionals’ sports. In Iran in many sport clubs are attended by both competitive and amateur athletes. Over the past ۱۰ years, due to important demographic changes and the impact of the economic crisis, continuous pressure, from both the external environment and their membership, have led these clubs to re-examine and ultimately redefine their BM.By surveying the literature and comparing the Canvas model business in the two clubs of the European Professional Football Club, we examined the Canvas model business and its importance in a sports club in Iran.

کلیدواژه ها:

Business development ، Strategy ، Strategic management ، Business model Canvas ، Environmental change ، professional and amateurs sport club