Investigating the Impact of ERP System and SC Operations on Competitive Advantage and Corporate Performance (Case Study: MAMMUT Group)

The main purpose of this study is to investigate the impact of the system of ERP (Enterprise Resource Planning) and SCM (Supply Chain Management) on the competitive advantage and performance of MAMMUT Group. The methods for collecting information in this study are library studies and field research. A questionnaire was used to collect the data needed to determine the relationship between the variables of the research. This questionnaire contains ۳۸ questions. The direction of the current research is applied. The statistical population of this study consists of managers and experts who are familiar with the SCM system and ERP. Number of statistical society is ۲۱۰. The sampling method is simple in this research. The sample size is ۱۳۶ people. Also, among the distributed questionnaires, reliability of Cronbach's alpha is evaluated and its value is more than ۷۰%. Therefore, it confirms reliability. And formal validity has been used to determine the validity of the questionnaire, which is confirmed by the fact that the score of the impact is greater than ۱.۵. In the present study, one variable analysis was used for central indicators, dispersion and deviation from symmetry, and a general picture of the society was obtained. Also, two variables were analyzed to test the hypotheses; to measure the correlation coefficient between variables using structural equations, SPSS software was used. Finally, multivariate analysis was used with statistical techniques related to the SPLS structural equations to determine the effects of independent variables on the dependent variables of the research to determine the structural relationships between the variables. The results of the test of research hypotheses indicate that: ۱. SCM practices have a positive impact on the competitive advantage of the MAMMUT Group. ۲. SCM practices have a positive impact on the performance of the MAMMUT Group. ۳. ERP system has a positive impact on the performance of the MAMMUT Group. ۴. The ERP system has a positive impact on MAMMUT's competitive advantage. ۵. The competitive advantage has a positive impact on the performance of the MAMMUT Group. ۶. The ERP system has a positive impact on SCM of MAMMUT Group. The above results indicate that the system of ERP and SCM has an impact on the competitive advantage and corporate performance of MAMMUT Group.

کلیدواژه ها:

Enterprise Resource Planning ، Supply Chain Management ، Competitive Advantage ، MAMMUT Group Performance.