Experimental Explanation of the Effect of communication Strategies in The Ports and Maritime Organization in Secure Communication

This study seeks to empirically explain the effect of public relations strategies in the Ports and Maritime Organization on secure communications. Accordingly, and considering the importance of Iran as a country with ۱۱ ports and a wide range of commercial, military and passenger shipping, it should take appropriate measures for shipping safety; From this point of view, all elements of the organization (internal and external stakeholders) need to be involved in decision-making in a tangible and intangible way. The research method in this research is mixed. In the qualitative part, interview tools were used and experts were interviewed until the theoretical saturation was achieved. Coding was done using MAXQDA software and the dimensions of seafarers' problems, shareholder responsibility, maritime accident management, maritime crisis management, protection of interests Demand for seafaring, maritime culture, reducing seafarers 'concerns, seafaring culture and improving the quality of seafarers' education were identified, which were evaluated by public relations strategies. In a small part, the research hypotheses were evaluated using a questionnaire tool. SPSS and Linear Regression Method Hypotheses were analyzed and all research hypotheses were confirmed.

کلیدواژه ها:

Public Relations ، Marine Culture ، Communications ، Shipping