Analysis of the Impact of Government and Resistive Economy on the Purchase of Iranian Goods

This study aims to investigate the impact of government and resistive economy on the purchase of Iranian goods. The state of the economy in Iran, particularly the imposedsanctions, highlights the role of the government in the economic cycle. Following the introduction of the concept of resistive economy, the present study attempts to find ways to improve the economy and help domestic manufacturers. This applicative study is based onstructural equation modelling. Using literature, a questionnaire was prepared whose validity was confirmed by university experts. The population of this study comprises appliance manufacturers participating in the Isfahan Home Tech exhibition. 110 questionnaires were distributed at random, of which 93 were returned. The collected data were analyzed using Smart PLS 2.0. The findings indicate that both the government and resistive economy have a significant positive impact on the purchase of Iranian goods

کلیدواژه ها:

Government ، Resistive Economy ، Iranian Goods