Psychological study of designing styles, analysis of perception and impact on the subconscious of audiences

This Article aims to show two things: First, we aim to show that it is not worthwhile to develop the theory of formal impact (collage) of contextual, local architecture or cultural based methods in contemporary architecture in various cultural context, because based on our original researches and experiments it will cause a psychological reverse impact on audiences unconsciously. We named this effect, hallucination effect of major atmosphere . A cognition that leads architecture to a set of rules and principles for designing a unique method in the architectural dialectic design process, with approach to the restoration and revival of traditional and context-oriented structures and forms in contemporary architecture, with a humanistic approach to infiltrate to the hegemony of memories\nostalgia in the unconscious identity of audience and the users. Second, we identify some pattern and strategies to build a structure theory, from survey, experiment, case study to analyze this method and effects psychologically, each of which can be about individual cases or about samples of cases. Each of these combinations has a different way of dealing with the variability of the contemporary architecture issues. We also give examples of such theories and generalization strategies from the field of human science and urban designing.

کلیدواژه ها:

Revitalization ، contemporary architecture ، impressionism ، unconsciousness.