Prioritizing Effective Factors to Achieve Sustainable Competitive Advantage for Knowledge-Based Companies Active in the Chemical Industries

Knowledge-based companies (KBCs) play a key role in the growth anddevelopment of various industries. In recent decades, KBCs related to chemicalindustries have taken a special place in the scientific and economic developmentof countries. Therefore, paying attention to the factors that are effective in thesuccess of these companies is of particular importance. In this study, to help themanagers of KBCs to make better decisions, effective factors to create sustainablecompetitive advantage have been prioritized using the fuzzy analytic hierarchyprocess (FAHP) method for KBCs. The studied companies are active in chemicalindustries and are located in the Khuzestan province of Iran. The desired factorsinclude managerial capabilities, customer-linking capabilities, market innovationcapabilities, human resource assets, and reputational assets. Based on theprioritization, market innovation capabilities were ranked first. This means that toachieve sustainable competitive advantage, improving market innovationcapabilities should be a priority for KBCs.

کلیدواژه ها:

Sustainable Competitive Advantage ، Knowledge-Based Companies(KBCs) ، Fuzzy Analytic Hierarchy Process (FAHP) ، Chemical Industries