Examining and explaining Porter's competitive strategy on corporate entrepreneurship and its impact on reducing the risk of operational failure, with an emphasis on medium and small companies in the food industry sector

The competition in today's markets is more extensive and diverse than in the past. Many companies in this environment are trying to achieve a competitive advantage by formulating a suitable competitive strategy and by increasing the competitiveness of their products, they will provide the growth and development of the company. Also, the development of economic enterprises in developed countries provides documentation to support the fact that the economy is influenced by entrepreneurship. One of the sub-branches of entrepreneurship is corporate entrepreneurship, which in fact is considered a window to the exploitation of lasting competitive advantages, innovation, and pioneering for organizations. Therefore, the purpose of this research is to investigate the impact of Porter's competitive strategies on corporate entrepreneurship. This research is applied in terms of purpose, and in terms of method and implementation, the current research is a descriptive survey type, and finally, in terms of the data and information collection method, this research is field type. The research tool is also a questionnaire. The statistical population in this research is all small and medium-sized food industry companies. Small and medium-sized companies included companies with less than ۵۰ employees, and a total of ۶۰۳ companies were obtained in Gilan province. The sample size was obtained using Cochran's formula of ۲۳۵ companies. The sampling method in this research is non-probability method available and direct, and research hypotheses were investigated through regression test. The results of the data test show that Porter's competitive strategy (differentiation strategy, cost leadership and focus strategy) has a direct effect on corporate entrepreneurship in the food industry of Gilan province.

کلیدواژه ها:

corporate entrepreneurship ، differentiation strategy ، focus strategy ، cost leadership strategy