The Effect of Social Networks on Oral Advertisements and Tourists' Feelings in Northern Iranian Rivers
سال انتشار: 1397
نوع سند: مقاله ژورنالی
زبان: انگلیسی
مشاهده: 43
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شناسه ملی سند علمی:
JR_IJTHR-5-4_005
تاریخ نمایه سازی: 30 دی 1402
چکیده مقاله:
Social media act as a dominant digital channel of communication, and in recent years, the use of social media in the tourism industry has also become very common. The purpose of this study is to determine the effect of social networks on oral advertisements of tourists regarding the role of feelings. This research is based on descriptive-survey method. The required information in this study is gathered through a questionnaire and a library and the statistical population of the tourists' research is in the Tajan River of Sari. The sample size is ۳۸۳ subjects determined using Cochran's formula and Cronbach's alpha for the whole questionnaire was ۰.۸۹. The results of the research show that the social networks are effective on the feelings of the tourists. Therefore, in general, recognizing the feelings of the tourists to the destination should be done according to their desire to carry out advertisements and provide services. In addition, it was found that oral advertisements have a significant effect on the feelings and increasing the resurgence of the tourists to the region. According to the findings of the research, the tourists still trust oral advertisements carried out in the city more than the advertisements provided from the social networks
کلیدواژه ها:
نویسندگان
Hossein Mousazadeh
Ph. D. student, Department of Regional Science, Eotvos Lorand University, Faculty of science, Budapest, Hungary
Izsák Éva
Associate Professor, Department of Regional Science, Eotvos Lorand University, Faculty of science, Budapest, Hungary
Farahnaz Akbarzadeh
Master of Clinical Psychology, Lahijan Branch, Islamic Azad University, Lahijan, Iran
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