Digital Horizons: Transforming Public Health Through Aviation Technologies

This study investigates the shift towards digital leadership in the aviation industry, with a focus on Mahan Airlines.Traditionally reliant on hierarchical management, the sector is transitioning to a dynamic, data-driven approach. The paperexamines Mahan Airlines' evolution from conventional to digital leadership, emphasizing data-driven decision-making anddigital integration in management and customer relations. Objectives include analyzing the airline's digital leadershiptransition, assessing the integration of digital tools, and identifying effective strategies for aviation leadership. The impact ofthese leadership styles on organizational performance is also explored. The research employs a mixed-methods case study,incorporating qualitative interviews with Mahan Airlines' executives and staff, quantitative performance data analysis, anddocument review. This approach provides insights into the relationship between digital technologies and leadership,underscoring its significance in the evolving aviation sector.

کلیدواژه ها:

Digital Transformation in Aviation ، Leadership Evolution in the Digital Age ، Mahan Airlines Case Study ، Agile LeadershipPractices ، Data-Driven Decision Making ، Organizational Digital Integration ، Aviation Industry Trends ، Technological Adaptation inManagement