the effect of E-brand and web sites on customer’s confidence and loyalty Case study:zar makaron products

Electronical brand is a sign of identity and entirety of an organization in the web environment and virtual world .Purchase and sale are possible every where and every when in e-commerce. Clear and expanded access to information is one of the advantages of electronics and virtual commerce. E-brand designers should be careful and introduce the brand to the internet environment with making an interaction and absorbing way in order to change the internet’s users and addressees into customers. Spacialities like simplicity, heart fell communication, entertainment, attractiveness and permanence are so important and vital in an E-brand.This paper explains the effect of E-brand and web sites on customer’s confidence and loyalty and it tries to express the relation of brand communication with website.

کلیدواژه ها:

E-brand ، Customer Loyalty ، Web site