Stakeholder Salience on Purchasing Social Responsibility Activities in Northern Malaysia: A Focus on Labour and Health & Safety

The study was conducted based on qualitative transcendental phenomenological approach. The in-depth interviews were conducted with 15 purchasing managers attached to electrical and electronic multinational corporations. This research revealed six essences pertaining to stakeholder salience on PSR activities. Customers and corporateheadquarters are definitive stakeholders with high salience, possessing all the three attributes: power, urgency and legitimacy; media and industry peers together, are expectant stakeholders with moderate-salience, possessing two attributes: power and urgency; government, managing directors, corporate social responsibility departments, humanresource departments, and health & safety departments are latent stakeholders with low salience, possessing the sole attribute of legitimacy; competitors are latent stakeholders with low salience, possessing the sole attribute of urgency; definitive stakeholders influence purchasing managers’ primary objectives, access to resource and authority, which subsequently influence purchasing managers’ experience in PSR activities; definitive stakeholders have yet to fully exercised their stakeholder power pertaining to enforcement of PSR activities

کلیدواژه ها:

Purchasing managers ، qualitative phenomenological approach ، electrical & electronics industry ، stakeholder power ، stakeholder legitimacy ، stakeholder urgency