Assessing and ranking the corporate social responsibility (CSR) factors in thetourism sector in Iran

A major industry with considerable development potentialand the ability to make enormous profits is tourism. Touriststhink about the company's products and other features beforepurchasing. They frequently purchase products frombusinesses that engage in social responsibility activities. Asa result, CSR has drawn the attention of numerous businessesin the tourism industry. The most significant aspects affectingCSR were determined by analyzing the literature, the studiesthat have been done both inside and outside the country, inwhich ۸ criteria and ۶۷ sub-criteria were selected and thenweighted based on the questionnaire and the opinions ofexperts using the geometric mean approximation method andthe best-worst method (BWM). Also, the findings weresummarized using the Copeland method.

کلیدواژه ها:

Multiple Attribute Decision-Making (MADM) ، TourismIndustry ، Corporate Social Responsibility (CSR) ، Best-WorstMethod (BWM) ، Copeland Method